The State Of Augmented Reality In Retail: 2020

Continuous Improvement: The Digital Store Playbook
June 9th, 2020
With Contributors:
and Alessia Stewart


Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports more realistic 3D images, depth, motion tracking, occlusion,

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