Trends Report

The State Of Marketing Database Services: Everything Old Is New Again

Things To Consider Before Writing Your Next RFP

May 1st, 2018
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Mary Pilecki , Stephanie Liu , Matthew Flug , Christine Turley


As digital marketers become increasingly data-driven and CMOs demand better customer insights, the legacy "marketing database" is rising once again. B2C marketers have to ask tough questions to decide what type of vendor best suits their needs. This report will help marketers fine-tune their understanding of the marketing database provider landscape as it exists today, and how we expect it to evolve in the future.

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