Trends Report

The State Of Mobile App Development

Few eBusiness Teams Keep Pace With Customer App Expectations

March 23rd, 2015
Julie Ask, null
Julie Ask
Jeffrey Hammond, null
Jeffrey Hammond
With contributors:
Carrie Johnson , Laura Naparstek


eBusiness professionals struggle to keep pace with consumer expectations of mobile apps. Competitors, entrepreneurs, and brands outside their industry push the envelope on what defines "best in class" each day. Teams with best-in-class Agile development practices update their apps every two to three weeks while releasing more substantial upgrades several times each year. Those eBusiness professionals who feel they are set up for success own their mobile app development resources, but only a minority of those we surveyed do (or plan to do) so. This report helps eBusiness professionals create a tactical plan to set themselves up for success independent of their budget or how they are building mobile apps today.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.