Trends Report

The State Of The US Retail Shopper In 2018

July 18th, 2018
Brendan Miller, null
Brendan Miller


US retail spending overall continues to grow, but retailers face urgent pressure to evolve — or they will lose market share. Stagnant income and growing debt mean that households are trimming their budgets and moving their spending to the retailers that offer them superior value, convenience, and customer experience, whether online or in-store. To win the loyalty of today's empowered shoppers, digital business professionals need to ensure their firms' strategic plan aligns with their customers' needs.

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