The Truth About Showrooming

Many US Customers Buy Elsewhere After Checking Prices In-Aisle
October 15th, 2014
With Contributors:
Zia Daniell Wigder
Colin Campbell
and Rebecca Katz


Showrooming — the act of checking prices on a mobile device in a store and then purchasing at another retailer —has been feared by retailers as a behavior that will lead to the demise of retail stores. However, retail press has recently exclaimed that sho

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