Report

The US Customer Experience Index, 2018

How Brands Build Loyalty With The Quality Of Their Experience

June 19th, 2018
With contributors:
Harley Manning, Roxana Strohmenger, William Willsea, Meredith McCreight, Ben Salamin, Rachel Birrell

Summary

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 287 brands across 19 industries in the US Customer Experience Index (CX Index). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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