The Value Of Company Values

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
May 28th, 2015
Fatemeh Khatibloo
Theresa Pappafotopoulos
and Xiaotong Duan


Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new environment, company values have the potential to differentiate brands f

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