Report

The Value Of Company Values

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
May 28th, 2015
With
Fatemeh Khatibloo
Theresa Pappafotopoulos
and Xiaotong Duan

Summary

Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new environment, company values have the potential to differentiate brands f

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