Trends Report

The Value Of Company Values

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

Anjali Lai
 and  four contributors
May 28, 2015

Summary

Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new environment, company values have the potential to differentiate brands from their competitors and win consumers' hearts and business. However, determining when and why company values play into a customer's decision is complex. In some cases, consumers' value-based intentions give way to competing factors like price and easy access; in other cases, the importance of company values dominates. This report leverages Forrester's Technographics 360 multimethodology research approach to evaluate when, why, and how company values play a role in consumers' purchase decisions.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.