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For CMO Professionals

Three Habits Increase Adoption Of A New Marketing Mindset

Intermediate Level: Mindset Practices For Marketing Innovation

May 7, 2019


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This report is part of "Act: Intermediate Level" in The Marketing Innovation Playbook.

Why Read This Brief

Becoming an innovative marketer will require more than just the CMO and senior marketing leaders adopting a new mindset: They must lead, coach, and prod their entire department. This shift will require ongoing emphasis on three key practices: putting the customer at the center of all decisions, reinforcing and rewarding new behaviors, and removing barriers to open communication and continuous learning. CMOs should read this report to learn how to reinvent the marketing mindset within their organization. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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