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For B2C Marketing Professionals

Three Requirements Every CPG Marketer Needs To Select A Marketing Measurement Vendor

May 6, 2020

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Why Read This Brief

The indirect and highly competitive nature of consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) businesses means B2C marketers in those industries face unique challenges with marketing performance measurement. This report outlines the requirements and vendors marketers need to select to obtain the right marketing measurement solution.

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