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For B2B Marketing Professionals

Three Waypoints On The Journey To B2B Marketing Transformation

Road Map: The Lead-To-Revenue Marketing Playbook

August 30, 2018


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This is the Road Map report in The Lead-To-Revenue Marketing Playbook For 2019.

Why Read This Report

To engage the new business consumer, savvy B2B marketing leaders leverage their lifetime revenue marketing (LRM) initiative to drive the extraordinary change in marketing practice. Concurrent assimilation of new tactics, processes, and automation will tax just about every marketing team. Transformation is necessary, but the organizational stress — if not properly managed — will put many LRM projects at risk. This report, and its companion tool, will help you develop your road map to operationalize marketing transformation.

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Table of Contents

  • A Road Map Can Keep You On Track During Your LRM Journey
  • Waypoint One: Plot Your Current Position
  • Waypoint Two: Scope Your Journey
  • Waypoint Three: Build Your Action Plan For Marketing Transformation
  • Recommendations

  • Develop A Passion For Leading Change
  • Supplemental Material
  • Related Research Documents

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