Trends Report

Three Ways To Find, Create, And Energize Advocates

Promote, Find, And Attract The Mass Influencers Who Matter

September 29th, 2010
AR
Augie Ray
With contributors:
Emily Riley , Jennifer Wise , Josh Bernoff

Summary

Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share information from and about the brand. But not all advocates are created equal. The best advocates are Mass Influencers who create the majority of influence impressions and posts for a brand or within a category. There are three ways to turn Mass Influencers into advocates — find them, promote them, and attract them to your brand.

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