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For B2C Marketing Professionals

Time-Shifted TV Opens The Doors To Dynamic Ad Insertion And Addressability

Boost Targeting Options For TV With Dynamic Ad Insertions

May 21, 2014

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Authors

  • By Jim Nail
  • with Luca S. Paderni,
  • Samantha Merlivat

Why Read This Report

The digitalization of the TV ecosystem is well underway, and while many challenges remain before addressable TV advertising takes hold, the capabilities exist today for marketers to execute addressable TV campaigns for time-shifted inventory. Marketers should start experimenting with addressable-TV campaigns to fully understand the transformative potential that this new ad-insertion technology can have on their media plans. Read this report to get a better picture of the state of addressable TV and understand why and how you should start testing in 2014.

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Table of Contents

  • Time-Shifted TV Viewing Opens The Door For New Targeting Options
  • Dynamic Ad Insertion On TV Reaches An Inflection Point
  • DAI Sets The Stage For Addressable Advertising On TV
  • Addressable TV Ads Deliver Clear Benefits For Markets
  • RECOMMENDATIONS

  • Getting Started With Addressable Ads On TV
  • Supplemental Material
  • Related Research Documents

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