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For Customer Insights Professionals

To Insource Or To Outsource: Understanding The Customer Intelligence Decision Process

November 2, 2011


  • By Robert Brosnan,
  • Fatemeh Khatibloo
  • with Caitlin Souther,
  • Dave Frankland,
  • Molly Murphy

Why Read This Report

As customer databases grow in functionality and organizational influence, Customer Intelligence (CI) professionals must choose between insourcing and outsourcing strategies to best facilitate their burgeoning data infrastructure and evolving technologies. After interviewing CI professionals in the midst of such a decision, it's clear that culture and context are essential to choosing the best solution. To help CI professionals decide whether insourcing or outsourcing fits their firm's requirements, we created this report to gauge key considerations within organizational composition and technological capabilities.

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