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For Application Development & Delivery Professionals

To Succeed With Web Content Personalization, Start Failing Now

November 7, 2008

Primary author headshot

Authors

  • By Tim Walters, Ph.D.
  • with ,
  • Stephen Powers,
  • Suresh Vittal,
  • Keith K. Tsang

Why Read This Report

Today, most information and knowledge management (I&KM) professionals supporting Web teams acknowledge the benefits of personalizing the Web experience by delivering targeted and even unique content to individual visitors or segments of visitors. Many organizations now find themselves researching and planning sophisticated personalization projects. Yet for all of the talk, enterprises take very little action. I&KM professionals should stop looking for recipe books and best practices — which are either nonexistent or unproven — and instead launch small-scale personalization initiatives to gain experience, build momentum, and establish competitive advantage.

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Table of Contents

  • Personalization Is The Next Big Thing — Again
  • Enterprises Evolve Beyond The One-Size-Fits-All Site . . .
  • . . . And Push Vendors To Evolve Beyond "WCM 1.0"
  • However, Enterprise Resistance To Personalization Is Pervasive
  • RECOMMENDATIONS

  • Don't Be Afraid Of Failing Early To Drive Later Success
  • Supplemental Material
  • Related Research Documents

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