Toolkit: Channel Incentive Program Management Solutions

February 10th, 2016

Tim Harmon

With contributors:

Peter O'Neill , Jacob Milender

Summary

B2B marketers are prolific in their use of incentive programs to drive channel partners' (agents, brokers, distributors, resellers, etc.) behavior, productivity, and loyalty. But the majority of B2B marketers depend too much on spreadsheets as the tooling mechanism for incentive program management, leaving them vulnerable to partner miscommunication and non-participation, expensive payout errors and costly resolution, and audit failure. This toolkit, along with its associated report, reviews a number of channel incentive program management (CIPM) solutions that B2B marketers can employ to bring scalability and streamlining to their incentive program strategy.

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