Top Consumer Authentication Pitfalls To Avoid

July 6th, 2018

Merritt Maxim VP, Research Director

Andras Cser Vice President, Principal Analyst

With contributors:

Stephanie Balaouras , Bill Barringham , Peggy Dostie

Summary

Digital businesses must manage, govern, and secure customers' access to systems without hurting the customer experience. As firms increase the digital channels for customer interaction, they also increase the number of potentially confusing consumer authentication experiences. As a result, they're hemorrhaging customers and suffering increased support costs related to password and authentication. This report outlines 10 barriers to authentication success — and how S&R pros can improve online security without sacrificing experience.

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