Top-Performing Tech Marketers Use Webinars As A Portal To The Buyer's Journey
Webinars Can Impact The Awareness Phase Even More Than Product Selection
November 10, 2011
Why Read This Report
Webinars are now a favored communications vehicle for tech marketers. The most successful tech marketers do more than just "create webinars" and demonstrate products; they position these events in the optimal phase of the buyer's journey. They also target the key players in buying decisions, taking into account how customers prefer to consume webinars. Webinars are becoming a successful vehicle for thought leadership and helping prospects find top-performing vendors as they research their business problems and outcomes. Webinar content can also be reused in other forms as part of tech marketers' overall content management strategy.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Turn B2B Marketing Into A Customer-Obsessed Organization
August 10, 2016 | Peter O'Neill
Vendor Landscape: European Marketing Automation Vendors, 2016
July 8, 2016 | Peter O'Neill
Brief: How B2B Marketers Optimize LinkedIn
August 12, 2015 | Peter O'Neill