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For B2C Marketing Professionals

Topic Overview: Consumer Product Strategy In A Down Economy

November 18, 2008

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Why Read This Report

In this difficult economic environment, it is increasingly important for consumer product strategy professionals to base their product decisions on sharp insight and sound data. Forrester provides a variety of tools to help navigate the tightening consumer markets and evaluate the best opportunities for growth in turbulent times — these tools include, among other things, consumer benchmarks, product forecasts, and unbiased expert analysis on emerging markets.

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  • Why Research Matters In An Economic Downturn
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