Essentials Report

Topic Overview: Consumer Product Strategy In A Down Economy

November 18th, 2008
Michelle de Lussanet, null
Michelle de Lussanet
With contributors:
Dan Wilkos , Abe Garon

Summary

In this difficult economic environment, it is increasingly important for consumer product strategy professionals to base their product decisions on sharp insight and sound data. Forrester provides a variety of tools to help navigate the tightening consumer markets and evaluate the best opportunities for growth in turbulent times — these tools include, among other things, consumer benchmarks, product forecasts, and unbiased expert analysis on emerging markets.

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