Topic Overview: Mobile Strategy Starter Kit

January 21st, 2011

Julie Ask

With contributors:

Carrie Johnson , Thomas Husson , J. P. Gownder , Laura Wiramihardja

Summary

Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are the devices that consumers carry with them 24x7. Developing experiences for these devices requires strategic planning, new frameworks to evaluate technology decisions and the quality of the experience, and new analytical tools to measure performance. Today, consumer product and service companies are at different stages in developing their mobile strategies, products, and services to engage with consumers. Forrester offers research, data — both consumer surveys and forecasts — and tools that can guide clients through these processes, regardless of where they are on the mobile journey.

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