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For B2B Marketing Professionals

Train Your Team For Social Marketing Success

June 26, 2012

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Why Read This Report

Interactive marketers' success in social media has attracted other departments' attention. But well-meaning nonmarketers sometimes commit risky blunders as they join the fray. To ensure that social media helps the brand and to prevent these embarrassing mistakes, interactive marketers must carry the torch and continue to lead — and not just by example. It's time for you to take the initiative in developing internal training programs to bring your colleagues into your company's social plans in a responsible way. This report shows interactive marketers best practices for the continuous improvement of their social marketing programs. It exposes the risks of social media's spread; describes casual, structured, and formal training approaches; and guides you to the approach that best matches your company's commitment to social media. This report updates "Social Media Training: A Mark Of Maturity" originally published on October 4, 2011.

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Table of Contents

  • Interactive Marketers Have Inspired Nonmarketers To Jump Into Social
  • Training Prevents Gaffes And Helps Brands Mature In Social Media
  • Choose A Training Approach That Matches Your Social Maturity Level

  • Firms Will Reap The Profits Of Empowered Employees
  • Supplemental Material
  • Related Research Documents