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For Customer Insights Professionals

Transform Customer Engagement With A Digital Intelligence Vision

Vision: The Digital Intelligence Playbook

November 21, 2019

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This is the Vision report in The Digital Intelligence Playbook For 2019.

Why Read This Report

The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Current digital analytics practices are siloed, tactical, and fixated on channel-obsessed dashboard reporting that's not actionable. This report describes Forrester's vision of digital intelligence: a modern competitive approach to analytics that customer insights (CI) pros can use to combine interaction insights from existing, new, and emerging channels to enable timely, customer-obsessed decision making. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Today's Insights Don't Live Up To Digital Transformation's Potential
  • The Digital Intelligence Vision Enables Customer Obsession
  • What It Means

  • Modern Digital Intelligence Disrupts The Digital Analytics Market
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