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For B2C Marketing Professionals

Transform Marketing With Customer Journey Analytics

Understand Customer Experiences To Improve Brand Perception, Lower Costs, And Stop Churn

July 5, 2018

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Why Read This Report

B2C marketers know that understanding customers' journeys is important, but they struggle to find and activate journey-related insights. Enter the discipline of customer journey analytics, which combines data across touchpoints to uncover how customers traverse through different journeys. Read this report to learn how marketers should use customer journey analytics to reshape their planning in a data-driven manner that is fundamentally customer obsessed.

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Table of Contents

  • Current Marketing Strategy Neglects The Customer Experience
  • The Best Marketers Understand Their Customers' Journeys
  • Start Journey Analytics With A Data-Driven Customer Journey Map
  • Apply These Journey Analytics Use Cases To Improve Marketing
  • Recommendations

  • Be Prepared: Journey Analytics Is More Mindset Than Tool
  • Supplemental Material
  • Related Research Documents

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