Skip to main content

Save or Share this Report

For Application Development & Delivery Professionals

Transform The Job Candidate Experience From The Outside In

Model The Candidate Experience Life Cycle Using Customer Experience Best Practices

March 24, 2015


Why Read This Report

Well-run companies invest heavily in establishing their corporate brand and in business technology to win, serve, and retain customers. Many of these same companies, however, offer only rudimentary career pages and use outdated technology to attract talent and hire people. We believe companies should apply customer-centric best practices and an "outside-in" philosophy to attract the best talent and leverage the corporate brand as an employer of choice. This report breaks down the candidate experience into a life-cycle approach, which is analogous to the customer life cycle. By creating an outside-in digital candidate experience, a company can project its employer brand to potential candidates, engage them in social networks, enable them to dynamically explore employment opportunities and painlessly apply for jobs, and hire and onboard the best talent. Application development and delivery (AD&D) professionals can leverage this report to define a business technology strategy for talent acquisition and work with HR and recruitment professional business partners to elevate the company's stature as an employer of choice.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Candidate Experience Is Improving, But Remains Behind The Curve
  • Learn From Customer Experience To Drive Talent Acquisition Results
  • Innovate The Candidate Life Cycle To Attract The Best Talent
  • Technology Solutions Help To Raise The Candidate Experience Bar

  • Map The Candidate Journey From The Outside In

  • Treat Candidates Like Customers — They Often Are
  • Related Research Documents