Transform Marketing With Customer Journey Analytics

Understand Customer Experiences To Improve Brand Perception, Lower Costs, And Stop Churn
July 5th, 2018
With Contributors:
Caitlin Wall
and Shayna Neuburg


B2C marketers know that understanding customers' journeys is important, but they struggle to find and activate journey-related insights. Enter the discipline of customer journey analytics, which combines data across touchpoints to uncover how customers tr

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