Travel: How To Use eBusiness Effectively In A Crisis

May 8th, 2009

Henry Harteveldt

With contributors:

Carrie Johnson , Kate van Geldern , Elizabeth Stark

Summary

The H1N1 virus is having enormous impact on the global travel industry. Though the industry clearly cannot control external events such as health crises, terrorism, or natural disasters, it can anticipate how to use eBusiness channels during these events to help travelers and mitigate the impact on operations. Examining how US airlines have used their Web sites to respond to the H1N1 crisis reveals highly divergent — and generally disappointing — results.

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