Save or Share this Report

For eBusiness & Channel Strategy Professionals

Travel's Rough First Half Of 2009 Will Increase Its Reliance On eBusiness

Twenty-Eight Percent Of Consumers May Cancel Planned Leisure Trips

February 2, 2009

Primary author headshot

Authors

  • By Henry H. Harteveldt
  • with Carrie Johnson,
  • Elizabeth Stark,
  • Kate van Geldern

Why Read This Report

At the dawn of a new year, travel firms that rely on the US will be selling to a market whose population has a decidedly cloudy outlook. Between Q4 2007 and Q4 2008, the number of US online travelers who said their personal financial conditions had worsened doubled. Twenty-eight percent of US online consumers are thinking about cancelling a personal or leisure trip planned for the first six months of the year. Travel sellers must deliver tangible value in their digital channels or risk failure.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase