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For eBusiness & Channel Strategy Professionals

Trends 2012: European Retail Banking eBusiness And Channel Strategy

Put Digital Touchpoints At The Heart Of Your Multichannel Strategy

April 25, 2012


Why Read This Report

In this research, we explore what the state of the economy, new regulations, competition, and changing customer behavior mean for the priorities of eBusiness and channel strategy executives at European retail banks in 2012. Five related themes will dominate the agenda of retail banking eBusiness and channel strategy executives in 2012: developing a new generation of digital banking, thinking mobile first, using digital channels to deepen customer relationships and drive sales, right-channeling customer interactions to reduce costs, and integrating multiple channels for greater operational effectiveness.

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Table of Contents

  • Retail Banking eBusiness And Channel Strategy Trends To Watch In 2012
  • eBusiness And Channel Strategy Starts To Drive Overall Strategy
  • Supplemental Material
  • Related Research Documents

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