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Trends 2016: North American Digital Insurance

The Age Of The Customer Expands The Scope Of Digital Influence In 2016

April 13, 2016

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Why Read This Report

US and Canadian digital insurance teams have come face to face with the age of the customer. Customers expect to have their problems solved whenever, wherever, and on any device. New competitors are setting these expectations, even as disrupters like Google go dark. As a result, digital business teams and their BT management partners have to make technology decisions much faster than many are used to. This report focuses on the drivers shaping the insurance landscape and the key actions that North American insurance digital business strategy teams must take through the remainder of 2016 as a result.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Insurance Digital Business Strategy Drivers To Watch In 2016
  • Digital Business Strategy Execs: Drive The Shift To Becoming Digital
  • Supplemental Material
  • Related Research Documents

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