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For eBusiness & Channel Strategy Professionals

Trends 2017: North American Digital Insurance

Lead Your Company's Journey To Mastering Digital Business

August 8, 2017

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  • By Ellen Carney
  • with Benjamin Ensor,
  • Edoardo Zavarella,
  • Cody White,
  • Shayna Neuburg

Why Read This Report

Your customers are changing the rules. Your agents are launching the same digital tools as yours to hold onto their customers. New competitors like Lemonade are shrinking legacy business processes to seconds. Insurance digital teams are facing the disruptor's dilemma: Should we emulate the insurtech startups or stay focused on honing existing competencies? This report focuses on the drivers shaping the insurance landscape and the actions that North American insurance digital business strategy teams must take through the rest of 2017.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Digital Insurance Drivers To Watch In 2017
  • Insurance Digital Business Pros: Unleash Your Digital Business
  • Supplemental Material
  • Related Research Documents

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