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For B2B Marketing Professionals

Turn B2B Customer Goodwill Into Gold

Use Four Advocate Marketing Personalities To Set Your Advocacy Strategy And Deliver Positive Outcomes

August 16, 2016

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Why Read This Report

Creating siloed customer advocacy programs to tactically address demands for references, evidence, and feedback ends up confusing customers, burning them out, or creating less-than-ideal experiences. Read this report to learn how successful marketers identify the key personality traits that their biggest fans share and then design a more holistic program around those characteristics. This practice, and taking a long-term view of results, delivers program longevity and more tangible outcomes like qualified leads, brand awareness, and more loyal customers.

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Table of Contents

  • Customer Advocacy Represents Rich, But Untapped, Potential
  • Let Customer Personalities Guide Your Advocate Marketing Strategy
  • Only A Holistic Approach Turns Goodwill Into Business Value
  • Recommendations

  • Match Advocate Types To Business Goals, Not The Reverse
  • Supplemental Material
  • Related Research Documents

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