Turn B2B Customer Goodwill Into Gold
Use Four Advocate Marketing Personalities To Set Your Advocacy Strategy And Deliver Positive Outcomes
August 16, 2016
Why Read This Report
Creating siloed customer advocacy programs to tactically address demands for references, evidence, and feedback ends up confusing customers, burning them out, or creating less-than-ideal experiences. Read this report to learn how successful marketers identify the key personality traits that their biggest fans share and then design a more holistic program around those characteristics. This practice, and taking a long-term view of results, delivers program longevity and more tangible outcomes like qualified leads, brand awareness, and more loyal customers.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- Customer Advocacy Represents Rich, But Untapped, Potential
- Let Customer Personalities Guide Your Advocate Marketing Strategy
- Only A Holistic Approach Turns Goodwill Into Business Value
- Match Advocate Types To Business Goals, Not The Reverse
- Supplemental Material
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