Trend Report

Turn Your Channel Into A Marketing Machine

Through-Channel Marketing Amplifies Your Marketing Voice

Tim Harmon
Lori Wizdo
 and  two contributors
Jun 29, 2015

Summary

Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels — or, more limitedly, sales channels — for many years. But B2B marketing professionals are waking up to the fact that they can leverage their channel partners for their marketing reach as well. A few savvy B2B manufacturers/vendors and brand leaders have been doing through-channel marketing for years. Now it's time to up your game. This report will examine the trends in B2B through-channel marketing and how you can apply supporting through-channel marketing automation (TCMA) technologies most effectively to power-up your through-channel marketing initiative.

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