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For B2B Marketing Professionals

Turn Your Channel Into A Marketing Machine

Through-Channel Marketing Amplifies Your Marketing Voice

June 29, 2015


  • By Tim Harmon,
  • Lori Wizdo
  • with Peter O'Neill,
  • Jacob Milender

Why Read This Report

Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels — or, more limitedly, sales channels — for many years. But B2B marketing professionals are waking up to the fact that they can leverage their channel partners for their marketing reach as well. A few savvy B2B manufacturers/vendors and brand leaders have been doing through-channel marketing for years. Now it's time to up your game. This report will examine the trends in B2B through-channel marketing and how you can apply supporting through-channel marketing automation (TCMA) technologies most effectively to power-up your through-channel marketing initiative.

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Table of Contents

  • It's Time To Automate And Activate Your Marketing Channels
  • How B2B Companies Are Effecting Through-Channel Marketing

  • Jumpstart Your Strategy For Through-Channel Marketing Success

  • Federalized Marketing Will Alter The Marketing Automation Landscape
  • Supplemental Material
  • Related Research Documents

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