Turning Your B2B Web Site Into A Community Hub
Social Media Marketing That Is Persistent, Consistent, And Scalable
September 30, 2009
Why Read This Report
Social media is becoming a major focus in business-to-business (B2B) marketing. However, many marketers are allowing their community marketing approaches to emerge out of piecemeal technology purchases and community participation. To embrace a customer and prospect community in a strategic, persistent, consistent, and scalable manner, Forrester recommends a community hub approach: a social media strategy that focuses on maximizing leverage from the corporate Web site and integrates with public community Web sites like Facebook, LinkedIn, and Twitter for greater reach, impact, and efficiency. Those marketing departments that adopt this approach will attract a wider audience, drive relevancy, and ultimately leverage community value throughout the department.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Chasing The Latest Social Media Trend Is A Losing Battle
- Turning Your Web Site Into A Community Hub
- Use A Community Hub Approach To Build Better Customer Relationships
WHAT IT MEANS
- Marketing Has A Unique Opportunity To Raise Its Profile With Community
- Related Research Documents