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For B2C Marketing Professionals

Twitter: The Public Forum For Your Brand

How Interactive Marketers Should Tap Twitter For Real Business Results

December 19, 2011

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Why Read This Report

With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already jumped on board, set up accounts, and joined the conversational fray. But few see it as a strategic option in their tool kits today. Why? Because most marketers don't really understand Twitter — neither its tricky challenges nor its unique possibilities. In this report, we explain how interactive marketers can — and should — approach Twitter to make the most of it for their brands.

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Table of Contents

  • Twitter's Influential Public Conversation Is Impossible To Ignore
  • Because Twitter Is So Different, Marketers Struggle With It
  • Marketers Must Get Smart About Twitter To Tap Its Real Value
  • RECOMMENDATIONS

  • Lead Your Twitter Marketing, But Don't Try To Own It
  • Supplemental Material
  • Related Research Documents

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