Trends Report

UK Social Computing Flourishes

UK Online Consumers, Media, And Advertisers Flock To Communities

July 5th, 2007
RJ
Rebecca Jennings
With contributor:
Jaap Favier

Summary

Over the past year, Social Computing has grown exponentially in the UK. Young consumers are at the forefront of this movement, with twice as many being active in social networks and blogs as the average Net consumer. As advertisers recognize the opportunity, the major old and new media firms are adding successful social media sites to their portfolio, a game that will eventually lead to consolidation around cohorts.

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