US Broadband Telephony Forecast, 2009 To 2014

January 8th, 2010

Doug Williams

With contributors:

Summary

Residential broadband telephone lines will grow by 10.8 million, or 46%, over the next five years; this forecast includes managed voice over Internet protocol (VoIP) services offered by cable multiple system operators (MSOs) and telcos, as well as over-the-top VoIP services offered by companies like Vonage. Bundle offers, unified communications services, and integrated features will enhance the appeal of these types of VoIP lines. However, voice is now a commodity, and there are ample ways for people to communicate these days without the use of a fixed landline phone — cell phone, SMS, PC-enabled voice chat, email, and social networking sites like Facebook, to name but a few. Given that, consumer product strategy professionals must be prepared for price reductions — and the resulting lower ARPU — in order to prevent existing customers from defecting to a competitor or eliminating their fixed voice service altogether.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.