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For eBusiness & Channel Strategy Professionals

US Insurance Customers Love Their Agencies

Insurance Agencies Drive Loyalty And Retention

October 1, 2019

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Why Read This Brief

Rapidly advancing digital technologies are changing how customers buy insurance and engage with their carriers and insurance agencies. But does this spell the death of the insurance agency? We've analyzed insurance purchase journey data and customer attitudes toward insurance agents to help insurance business leaders evaluate their distribution strategy and where insurance agencies fit in.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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