US Marketers: Stay Ahead Of 2D Bar Code Adoption
Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use
November 14, 2011
Why Read This Report
The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere through their smartphones. And with the increasing proliferation of smartphones, adoption of this mobile-enabled marketing tactic should follow. But today, consumer adoption remains low, and fragmented implementation options lead to consumer and marketer confusion. This report will help marketers navigate these hurdles and pilot with the early adopter audience today to be ready when this market abruptly matures.
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Tools And Templates
Best Practice Assessments
- Marketers Can Tap Consumer Trust In Offline Channels To Bring Consumers Online
- US 2D Bar Code Adopters
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