Forecast Report

US Online Holiday Sales Will Reach Historic Levels Despite Uncertainty From COVID-19

November 17th, 2020
Viraj D'Costa, null
Viraj D'Costa
With contributors:
Fiona Swerdlow , Reineke Reitsma , Himank Joshi

Summary

Forrester has updated its methodology to estimate online sales during the 2020 US holiday season, adding the impact of the COVID-19 pandemic. We estimate that US online holiday sales will grow between 20% and 30% year-over-year in 2020. This forecast includes online holiday historical sales from 2009. It also includes the key drivers and trends behind the forecast numbers.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.