Forecast Report

US Online Travel Forecast, 2007 To 2013

Understanding The Impact Of The Current Economy On Online Travel Growth

January 20th, 2009
Diane Clarkson, null
Diane Clarkson
With contributors:
Vikram Sehgal , Carrie Johnson , Kate van Geldern

Summary

As the economic climate continues to worsen into 2009, decreased demand will push the total US travel industry revenue downward from $312 billion in 2008 to $301 billion in 2009. The supply-demand equilibrium is disrupted across all travel products, and recovery is not expected until 2010. Despite the downward pressure on revenue for the overall US travel market, the online travel channel will continue to grow, albeit at lower rates than in previous years. Online travel revenue will represent $111 billion, or 36% of travel revenue, in 2008; by 2009, online travel revenue will grow to $117 billion, or 39% of total US travel revenue. The growth of online travel revenue is driven by consumers' satisfaction with the channel and suppliers' push to the cost-effective online channel.

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