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For CIOs

US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

Customer-Facing Technologies Will See The Fastest Growth

April 24, 2014

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Why Read This Report

Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their tech spending because of economic shocks emanating from Washington, D.C., or Europe. Spending on customer-facing technologies like mobile apps, customer relationship management, and eCommerce will see double-digit growth rates. Spending on employee-facing technologies like tablets as well as software and related services for business intelligence; financial management; human resource management; governance, risk, and compliance; and supply chain management will also experience solid demand, with growth in the high single digits. Infrastructure technologies will see the weakest growth, especially for telecommunications services and infrastructure outsourcing, though purchases of servers and storage equipment will revive. Lastly, despite the talk about the consumerization of tech, overall consumer tech buying will grow more slowly than business and government purchases.

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Table of Contents

  • US Tech Spending Is Poised To Grow By 5.9% In 2014 And 6.6% In 2015
  • A New Way To Look At Tech Spending, Starting With The Customer
  • Changing Tech Budget Dynamics Make Software Grow The Fastest
  • Business/Government Tech Will Grow Faster Than Consumer Tech
  • RECOMMENDATIONS

  • Prioritize Customer-Facing Tech, But Don't Neglect Employee-Facing
  • ALTERNATIVE VIEW

  • External Economic Shocks Hurt US Economic And Tech Market Growth
  • Supplemental Material
  • Related Research Documents

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