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US Tech Market Outlook: Q1 2011

Building A Springboard In 2011 For Even Stronger Growth In 2012

April 1, 2011

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Why Read This Report

While overall US tech market growth of 8.0% in 2011 will be a bit slower than the 8.9% growth in 2010, this year will still be a bright year for tech vendors. Yet, based on their own revenue projections, tech vendors still seem to be too cautious in their expectations. Our forecast suggests that vendors should capture the growth opportunities in 2011 and use those as a springboard to even stronger growth in 2012. With some of the best opportunities occurring in vertically specific sales, we are updating our data on tech buying by industry and size of company. Enterprise purchases will grow faster than small and medium-size business (SMB) buying, and manufacturers and utilities and telecom will outpace government, retail, and media and leisure. Vendor strategists can use this information to identify the product categories with the best growth potential and pick the industries with the biggest or fastest growing demand.

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Table of Contents

  • 2011 US IT Market Growth At 8%, With 10.3% On Tap For 2012
  • A Strong 2010, But Vendors Are Too Cautious For 2011
  • Behind Forrester's Bullish Forecast: The Two Forces Driving The US Tech Market
  • Manufacturing Shows The Biggest 2011 Growth

  • Prepare For Better Days, But Pick The Right Growth Sectors

  • A Federal Budget Crisis Or Oil Shock Slows US Economic And Tech Growth
  • Supplemental Material
  • Related Research Documents

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