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For eBusiness & Channel Strategy Professionals

US Trends In Researching And Applying For Financial Products Online

Age, Online Tenure, And Online Activity Expose Online Applicants

October 31, 2007

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Why Read This Report

Forrester surveyed more than 52,000 US adults to determine the Web's sales impact in 2006. Researching and applying for financial products online is increasing, as is the importance of online sales among eBusiness groups. Credit cards are the dominant financial product sold online. Online applicants are most often found among key segments like Gen Yers and Gen Xers, longer-tenured online users, and consumers who conduct transactions online.

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