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For Customer Insights Professionals

Understand Emotion To Drive Technology Engagement

A Technographics® 360 Report Using Survey, Qualitative, And Social Listening Data

August 9, 2017

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Why Read This Report

Empowered customers have kicked the innovation race into a new gear. But to design technology products and experiences that consumers will adopt, customer insights professionals must look beyond demographics, behaviors, and attitudes and measure the emotions that drive product interaction. Here, we introduce Forrester's Emotion Evaluator, which adds another layer of predictive insight to the market researcher's toolkit. We also show why emotional analysis is critical to anticipating technology uptake, using virtual reality as an example.

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Table of Contents

  • Predicting Consumer Technology Adoption Is Increasingly Complex
  • Introducing Forrester's Emotion Evaluator
  • Measure Consumer Emotion To Predict And Drive Technology Adoption
  • How Forrester Can Help

  • Technographics 360 Delivers A Comprehensive View Of Consumers
  • Supplemental Material
  • Related Research Documents

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