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For B2C Marketing Professionals

Understand Social Consumers To Achieve Marketing Success In Asia Pacific

Use Social Technographics® Scores To Define Your Social Approach And Tactics In Asia Pacific

November 22, 2016


Why Read This Report

Marketers in Asia Pacific are increasingly investing in social marketing. They expect great returns but face the challenge of determining the most successful social marketing strategies. B2C marketers can use Forrester's Social Technographics model to better understand Asia Pacific consumers' social behaviors and expectations to define the right social approach and tactics in the region.

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Table of Contents

  • Social Technographics Defines A Social Approach In Asia Pacific
  • Social Savvy And Behaviors Vary In The Six Asia Pacific Markets
  • Recommendations

  • Create Country- And Audience-Specific Social Approaches And Tactics
  • Supplemental Material
  • Related Research Documents

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