Trends Report

Understand Social Consumers To Achieve Marketing Success In Asia Pacific

Use Social Technographics® Scores To Define Your Social Approach And Tactics In Asia Pacific

November 22nd, 2016
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Gina Fleming, null
Gina Fleming
With contributors:
Frederic Giron , Reineke Reitsma , Erna Esa , Ivory Chen , Bill Nagel

Summary

Marketers in Asia Pacific are increasingly investing in social marketing. They expect great returns but face the challenge of determining the most successful social marketing strategies. B2C marketers can use Forrester's Social Technographics model to better understand Asia Pacific consumers' social behaviors and expectations to define the right social approach and tactics in the region.

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