Trends Report

Understand The Digital Business Landscape

February 8th, 2017
Michelle Beeson, null
Michelle Beeson
With contributors:
Martin Gill , Aurelie L'Hostis , Ted Schadler , Allison Cazalet , Meredith Cain , Rachel Birrell


To survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business strategy. Yet the pioneers of the digital revolution, be they B2B or B2C firms, are driving greater revenues through a superior digital customer experience and are increasing agility through digital operational excellence. This report outlines the driving forces behind digital business. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and data.

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