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For CIOs

Understanding The Australian Mobile Customer, Part 1

Smartphone Adoption By Gender

May 7, 2014

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Why Read This Report

In the age of the customer, CIOs and the technology management organizations they lead must take an active role in designing and developing their companies' mobile strategy. While marketing departments might be taking the lead on developing mobile personas, the tech management department should take the lead on app design and development — and collaborate with the marketing team to deliver new customer experiences and outcomes. Understanding your customers and their mobile usage, preferences, and platforms will help you develop an outside-in approach to mobile app development. This report — the first in a six-part series on the preferences and behaviors of mobile consumers in Australia — focuses on the smartphone operating system preferences of males and females.

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