Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

March 13, 2013

Primary author headshot


Why Read This Report

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and mobile behaviors of consumers in metropolitan China, metropolitan India, and Japan — and how these change over time. This year's Asia Pacific data shows the continuous growth of social activities and how mobiles are replacing PCs as the device of choice for Asia Pacific consumers. China, India, and Japan are all at different stages of technology adoption, due to a combination of availability, cost, and culture. Therefore, companies need to understand the dynamics of each market and how different segments within that market will need their own specific strategy and approach.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • Consumers In Asia Pacific Reveal Their Unique Online Behaviors
  • Supplemental Material
  • Related Research Documents

Recommended Research