Trends Report

Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

March 13th, 2013
Reineke Reitsma, null
Reineke Reitsma
With contributors:
Huani Yao , Ryan Morrill

Summary

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and mobile behaviors of consumers in metropolitan China, metropolitan India, and Japan — and how these change over time. This year's Asia Pacific data shows the continuous growth of social activities and how mobiles are replacing PCs as the device of choice for Asia Pacific consumers. China, India, and Japan are all at different stages of technology adoption, due to a combination of availability, cost, and culture. Therefore, companies need to understand the dynamics of each market and how different segments within that market will need their own specific strategy and approach.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.