Trends Report

Upgrade Change Management To Transform For Growth

Behavioral Science Helps CIOs Accelerate Change To Better Serve Customers

December 2nd, 2015
Marc Cecere, null
Marc Cecere
With contributors:
David Truog , Amanda LeClair , Bill Nagel

Summary

Done well, organizational change management (OCM) is the unsung hero of successful business transformations. Done poorly, it's the silent killer of projects that fail. Unfortunately, although CIOs must transform their organizations to become more customer-obsessed, few understand OCM best practices — and even fewer apply recent advances in behavioral psychology that describe how people and organizations change. This report explains the OCM challenges you'll face and presents best practices to overcome them and help your transformation succeed.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.