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For eBusiness & Channel Strategy Professionals

Use ACTIVE Strategies To Improve B2B eCommerce Execution

Continuous Improvement: The B2B eCommerce Playbook

March 23, 2018

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Authors

  • By John Bruno
  • with Daniel Hong,
  • Madeline King,
  • Rachel Birrell
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This is the Continuous Improvement report in The B2B eCommerce Playbook For 2019.

Why Read This Report

B2B eCommerce leaders know that having a vision alone doesn't guarantee success. The devil is in the detail and the hard work associated with executing solid, actionable strategies. This report, a part of the B2B eCommerce playbook, outlines how B2B digital business and channel strategy professionals can transform generic strategies into "ACTIVE" strategies capable of more successfully achieving company goals in the age of the customer. This document is an update to a report published in July 2017; it includes new insights, data, and examples.

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Table of Contents

  • B2B eCommerce Execution Stalls Because Strategies Aren't Actionable
  • B2B eCommerce Strategies Become Actionable When They Go ACTIVE
  • Recommendations

  • Speed, Small Wins, And Iterative Feedback Underpin Success
  • Related Research Documents